AI-Powered Coaching. Human Results.

Dental practice coaching, available the moment you need it.

Nearly 30 years of practice-development experience, built into an intelligent coaching platform for dentists and their teams.

Ask a question, get a practical answer grounded in a proven curriculum — then put it to work in tomorrow's huddle.

Practice dashboard

Good morning, Dr. Reyes

This week

+18%

Production

72%

Case acceptance

94%

Reappointment

Weekly production trend

Morning huddle scorecard

Team Performance · Module 1

Hygiene reappointment script

Scheduling · Module 3

Fee conversation framework

Case Acceptance · Module 2

  • Founded in 1997
  • Hundreds of Dentists and Their Teams Coached Since 1997
  • Nearly 30 Years of Practice-Development Experience
  • Built on the Staff Driven Dental Method

The guidance always arrives after the moment has passed.

Consultants visit quarterly. Courses happen once. But the schedule falls apart on a Tuesday, the case gets declined on a Thursday, and the team conversation you have been avoiding is happening this morning.

Coaching should be there when the challenge is.

Your AI coach

Ask the question you would have saved for your next coaching call.

Every answer is grounded in the Staff Driven Dental curriculum and points back to the module it came from — so the whole team gets consistent guidance, not opinions.

  • Answers drawn from a proven, tested curriculum
  • Cites the module so you can go deeper
  • Available to every member of your team, any hour

Coach

Grounded in the Staff Driven Dental method

Example conversation

My hygienist just gave notice and I have nobody in the pipeline. What do I do this week?

Members only

Illustrative example. The AI coach is in development and this exchange is scripted.

How it works

How Coaching on Demand Works

Enrollment
  1. 1

    Sign up

    Select the level of commitment and coaching support that best fits your practice.

  2. 2

    Get set up

    Complete your practice onboarding and your orientation session so your coaching is calibrated to your practice from day one.

  3. 3

    Build your plan

    Create a customized training and development plan, with accountability built in for implementation and success.

Achieve Quantifiable Results
  1. 1

    Set the target

    Define specific, measurable professional and financial goals for you and your team — with on-demand support available whenever you need it.

  2. 2

    Stay accountable

    Keep steady, ongoing improvement moving in every area of the practice that needs attention, with coaching that is built to get you past the barriers, not around them.

  3. 3

    Win the game

    Follow your action plan through to results you can bank on.

The team behind the platform

Decades of dental practice development, in one team.

The guidance inside Dental Coaching on Demand comes from the people who have spent their careers coaching dentists and their teams.

Mike Massotto, Founder & CEO

Mike Massotto

Founder & CEO

Mike is the founder and CEO of Staff Driven Dental, which he launched in 1997 after a decade coaching executives in healthcare and corporate America. For nearly three decades his approach to practice development has helped hundreds of dentists and their teams build stronger, more fulfilling practices.

Michelle Massotto, Practice Development Coach

Michelle Massotto

Practice Development Coach

Michelle has been a Practice Development Coach with Staff Driven Dental since 2012 and began her career in the dental field in 1986. She works shoulder to shoulder with teams on the systems and habits that make growth stick.

Tina Ripa-Tortora, Practice Development Coach

Tina Ripa-Tortora

Practice Development Coach

Tina is a Practice Development Coach with over 30 years of experience in the dental industry. She specializes in administrative technology, scheduling, and the front-office systems that keep a practice running smoothly.

The platform

Everything a practice needs to keep improving.

AI Coach

Immediate, curriculum-grounded answers to the questions that come up mid-day.

Practice Growth

Systems for production, collections, and profitability that compound over time.

Team Development

Bring the whole team into the method — not just the owner or the manager.

Strategic Coaching

A matched human coach for the decisions that deserve a real conversation.

On-Demand Training

Short, practical modules your team can work through between patients.

Resource Library

Scripts, checklists, and templates ready to use in tomorrow's huddle.

The Experience Behind the Platform

Nearly 30 Years of Dental Practice Growth—Now Available on Demand

Dental Coaching on Demand brings the proven philosophy, practical systems, and real-world experience of Staff Driven Dental into an intelligent coaching platform that dentists and their teams can access whenever they need guidance.

Dental Coaching on Demand is not a collection of generic business lessons or untested management theories. It is the next evolution of Staff Driven Dental—a dental practice coaching and consulting organization founded in 1997 to help dentists build stronger businesses, develop exceptional teams, and create more successful and fulfilling practices.

01

Involve the entire team

02

Establish measurable goals

03

Implement practical systems

04

Develop leadership and accountability

That experience, curriculum, and coaching philosophy now form the foundation of Dental Coaching on Demand.

Read the full story

Creating Your Ideal Practice

The eight pillars behind every Staff Driven practice.

One framework across the curriculum, your coaching, and your resource library.

01

Finding Good People

Attract, interview, and hire team members who actually fit your practice — and stop rebuilding your team every year.

02

Enhancing Staff Morale

Build a workplace people want to show up to, with incentives and accountability that reinforce each other.

03

Increasing Staff Retention

Keep the people you have worked hard to develop, and make leaving the harder choice.

04

Reducing Stress

Systems, scripts, and workflow that take the chaos out of the day so the practice runs without you holding it together.

05

Increasing Treatment Acceptance & Improving Patient Education

Present treatment so patients understand it, trust it, and say yes — without pressure.

06

Managing Your Accounts Receivable

Collect what you have already produced. Insurance, claims, aging, and the decisions behind PPO participation.

07

Increasing Your Profitability

Turn production into profit through pricing, scheduling, overhead, and capacity.

08

Re-charging & Re-gaining Your Passion and Purpose

Remember why you did this in the first place — and build a practice that supports the life you wanted from it.

Anywhere you work

On the operatory computer, the front desk, or your phone.

The same coaching, curriculum, and resources follow your team across every device — so the answer is available where the question happens.

Membership

Built for the size and stage of your practice.

Every membership includes team seats — the methodology only works when the whole team is in it.

Preview pricing · not final

Solo Practice

For the owner-dentist getting systems in place.

Pricing to be announced

2 seats — doctor plus one

  • 24/7 AI coach access
  • Core curriculum library
  • Practice scoreboard
  • Group coaching sessions
Request details
Most popular

Practice

For the whole team, working the same systems.

$997per month

5 seats — doctor, office manager, and three team members

  • Everything in Solo Practice
  • Team curriculum paths and module assignment
  • Live coaching sessions with the coaching bench
  • Full scoreboard with pace and trend tracking
Request details

Multi-Location

For groups standardizing across up to three locations.

$1,997per month

12 seats across up to 3 locations

  • Everything in Practice
  • Cross-location roll-up reporting
  • Per-location scoreboards
  • Priority live coaching access
Request details

What our clients say

Practices and teams, in their own words.

Dental Coaching on Demand is powered by Staff Driven Dental — the same coaching team these dentists, managers, and teams worked with directly.

Staff Driven Dental has been an invaluable partner in the success of our dental practice. Their expert consulting has provided crucial insights, innovative strategies, and unwavering support, propelling our office to new heights. Grateful for their dedicated team, fostering both professional growth and enhanced patient care. Highly recommend for dental practice managers seeking a trusted ally in achieving excellence

Amarilis Castillo

Staff Driven Dental program is a best program for dental professionals to help motivates staff to grow and achieve their goals . Highly recommend after achieving our office goals.

Gabriela Dybas

We just started with them only a couple months and already blown away! I look forward to the continued success of my practice! They have been helping me change my practice for the better! The seminars are very inspiring for myself and my staff!

Yvonne Kiernan

My first experience at Staff Driven dental seminar was great! I have been in dentistry for 5 years and never been to an event that was focused on staff so much! Great Job

Ashley Simone Johnson

Mike and the girls are wonderful. They really listen to your needs. Great team!

Jacqueline Womack

Mike and his team are simply amazing! I love how they tailor the program in a unique way to each individual office. As a specialist, it was very important to me that they could adapt to my office’s needs. They have far exceeded my expectations. The support and knowledge given by these wonderful professionals is puts them way above the rest!

Dr. Katie N.

I have worked with many practice management companies over the years and Staff Driven Dental is by far the absolute best one out there. Mike and his team are very knowledgeable and will guide you every step of the way to your guaranteed success!

Sylvia S.

First I’d like to say how impressed I was with Mike & the Staff Driven Program! This program has helped our practice in so many ways from, bringing our accounts receivable down,& case acceptance up tremendously. Mike is very hands on, and I truly believe this program covers all the bases to help any office grow .

Dr. Defeo P.

Tons of tristate dentists I know have built their practice after working with Staff Driven, their staff gets trained professionally and everyone is motivated ; highly recommend enrolling your practice into the Staff Driven program!

Marc D.

Individual results vary. Testimonials reflect the experience of Staff Driven Dental clients and are not a guarantee of any particular outcome.

Founding members

Be first in when Dental Coaching on Demand opens.

Tell us about your practice and we will reach out with founding-member access, pricing, and your coach match as soon as enrollment opens.

Pre-launch interest list. No spam, and nothing shared outside Dental Coaching on Demand.

FAQ

Got Questions? We Have Answers!

Our approach is simple. We get to know you, your team, and your practice — not just by the numbers, but by understanding how your practice actually runs before anything changes. If something is missing, we help you build it. If something needs improving, we help you improve it. And whatever is already working, we leave alone. We will never push you to change something for the sake of change.

Still Need More Information?

Schedule a complimentary consultation with one of our advisors and we will help you find the program that fits your practice and your goals.

Schedule my consultation