Your coaching bench

Coaching backed by people who have done the work.

Every coach on our bench brings a minimum of 15+ years working across every part of a dental practice — management, administrative, and clinical — and each of them is a master at helping practices get past whatever is standing between them and the results they want. Your coaching is always confidential and always customized to your practice.

The business of dentistry is challenging. But it is only difficult when you do not have the knowledge and training you were never given in dental school to succeed outside the clinical part of practice.

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The bench

Three coaches. Decades of hands-on experience inside real dental practices.

Mike Massotto, Founder & CEO

Mike Massotto

Founder & CEO

Mike is the founder and CEO of Staff Driven Dental, which he launched in 1997 after a decade coaching executives in healthcare and corporate America. For nearly three decades his approach to practice development has helped hundreds of dentists and their teams build stronger, more fulfilling practices.

Michelle Massotto, Practice Development Coach

Michelle Massotto

Practice Development Coach

Michelle has been a Practice Development Coach with Staff Driven Dental since 2012 and began her career in the dental field in 1986. She works shoulder to shoulder with teams on the systems and habits that make growth stick.

Tina Ripa-Tortora, Practice Development Coach

Tina Ripa-Tortora

Practice Development Coach

Tina is a Practice Development Coach with over 30 years of experience in the dental industry. She specializes in administrative technology, scheduling, and the front-office systems that keep a practice running smoothly.